Case Study: PLUS Retail improves website and app experience with Contentsquare

How PLUS Retail used customer behavior insights to optimize its website and app experience

PLUS Retail, the Dutch grocery cooperative and third-largest service grocer in the Netherlands, needed more actionable insight into customer behavior to improve its website and app experience. Relying on market trends and Google Analytics left its digital team without the detailed visibility needed to optimize key journeys and better meet changing customer demands.

PLUS Retail partnered with Contentsquare to gain page-by-page customer behavior insights through Experience Analytics and Journey Analysis, then connected those insights to A/B testing via SiteSpect. With Contentsquare, the team improved prioritization of ecommerce optimizations, enhanced UX and functionality, and validated changes that lifted revenue, conversions, and click rates while embedding data-driven decision-making into regular sprint planning.

PLUS Retail

Arvid Nieuwsma

Head of Product