Case Study: Early Settler achieves a $50K revenue uplift with Contentsquare

How optimizing home page content helped Early Settler realize 50K revenue uplift in just one month

Early Settler, one of Australia’s leading furniture and homeware retailers, needed help making its Black Friday homepage content easier to find and more effective at driving sales across digital channels. Using Contentsquare, the team reviewed campaign performance and discovered that some highly visible tiles were underperforming, while less-exposed content below the fold was generating more revenue.

With Contentsquare, Early Settler restructured the homepage to give more prominent placement to better-performing tiles, refreshed visuals, and moved stronger content higher on the page. The changes increased engagement, reduced bounce rates, and lifted revenue by $9,747 in 4 days, with impact quantification showing an additional $2,079 AUD per week from a key content shift; overall, Contentsquare helped deliver an estimated $30K–$50K revenue uplift in just over a month.

Early Settler

Dean Boudewyns

Head of Digital & Ecommerce