Case Study: Dreams boosts Black Friday revenue by 18% with Contentsquare

How one change boosted Black Friday revenue +18%

Dreams, the U.K.’s leading mattress and bed retailer, wanted to improve its Black Friday landing pages and uncover immediate opportunities to increase revenue. To do this, the team used Contentsquare and its Heatmaps capability to analyze customer behavior and understand which page elements were driving engagement.

Contentsquare helped Dreams identify that its “shop by category” feature was the most-clicked element, but it sat too low on the page. After moving it to the top, Dreams saw a +150% increase in click rate on mobile and generated an additional +18% in revenue over just 5 days.

Dreams

Octavia Benham

Online Trading Manager