Case Study: Avon increases customer engagement and revenue with Contentsquare

How one A/B test led to more customer Engagement and a 35% Increase in Revenue

Avon, the legacy beauty brand, wanted to improve engagement on its makeup category page after finding that 40% of visitors never saw the product carousel below the fold. Working with Contentsquare, the team used its digital insights platform to analyze exposure, clicks, scroll behavior, and conversion performance, because they needed data to decide whether shortening the banner was the right move.

Contentsquare helped Avon run an A/B test that moved the carousel higher by reducing the banner height. The variant delivered a 44% increase in exposure rate, a 24% increase in click rate, and a 35% lift in revenue attributed to the zone, while bounce and exit rates fell and time on page increased by 5 seconds.

Avon

Rachel Bronstein

Website Optimization Analyst