Case Study: OLLY increases website revenue by 20% with Contentsquare

How OLLY increased website revenue by +20% using Contentsquare

OLLY, the American vitamin and supplement brand, needed a better way to optimize campaign landing pages around customer needs and journey stage. To solve this, the team turned to Contentsquare and its Experience Intelligence platform to understand user behavior, frustration, and engagement more clearly across key pages.

Using Contentsquare’s heatmaps and journey analysis, OLLY identified issues on subscription and fitness landing pages and made targeted changes like improving PDP copy and moving high-performing products and CTAs higher on the page. With Contentsquare embedded in its optimization process, OLLY achieved a +20% month-over-month increase in website revenue and a +3% increase in average order value, with even stronger gains earlier in the year.

OLLY

Jennifer Peters

Director of DTC, Martech, and Digital Compliance