Case Study: MyDeal achieves deeper customer journey optimization with Contentsquare

How MyDeal optimized its mobile and website customer journeys using Contentsquare

MyDeal, a leading Australian online retail marketplace, needed a better way to understand how customers were using its mobile and website experiences as it scaled rapidly. Before Contentsquare, the team relied on traditional analytics, assumptions, and gut feel, with limited visibility into friction points, customer journeys, and the specific elements driving engagement and sales.

MyDeal implemented Contentsquare to gain a 360-degree view of customer behavior through heatmaps, journey analysis, session replay, dashboards, and custom alerts. With Contentsquare, the team identified checkout frustration, fixed key usability issues, and improved homepage carousel performance, resulting in a 2% increase in conversion, a 3x ROI on the “Trending Categories” homepage carousel, higher click rates, and more efficient, data-driven decision-making.

MyDeal

Kelly Truong

Experience Design Lead