Case Study: Motorpoint achieves 75% faster reporting with Contentsquare

How Motorpoint drove efficiencies with Contentsquare reducing reporting time by 75%

Motorpoint, the U.K.’s leading independent retailer of nearly new and used cars, needed a simpler way to drive data adoption and reporting with a small digital team. To better understand its website and customer journey, Motorpoint used Contentsquare to combine different data views, support leadership reporting, and analyze A/B test performance.

Motorpoint built a custom dashboard in Contentsquare and used Contentsquare Experience Analytics and an AB Tasty integration to centralize performance data, visualize key metrics, and dig into test results with heatmaps and session replays. The results included a 75% reduction in reporting time and 5x more users engaging with website data, while also making it easier to answer business questions and share insights with leadership.

Motorpoint

Martin Wood

UX Analyst