Case Study: Mitre 10 achieves higher conversion and revenue with Contentsquare

How Mitre 10 used Contentsquare to drive experimentation and improve conversion rates

Mitre 10, a major New Zealand home improvement retailer, wanted to improve its online customer experience and conversion rates as consumers spent more carefully. Working with Contentsquare, the digital team used customer journey and behavior insights to identify friction on its “no results” search page and product detail pages.

Contentsquare helped Mitre 10 shape A/B tests with Dynamic Yield, including adding a product carousel to the empty search-results page and clarifying Click & Collect and Delivery requirements on product pages. The changes delivered measurable gains, including a +42.3% revenue uplift for the search audience segment, plus a +5.77% increase in desktop revenue and a +1.36% increase in mobile revenue within the first week.

Mitre 10

Natalie White

eCommerce Development Manager