Case Study: John Lewis & Partners achieves faster insight and higher engagement with Contentsquare

How John Lewis & Partners is increasing speed to insight with Contentsquare

John Lewis & Partners, the British department store chain, wanted to build a more data-driven UX culture and improve digital experiences across app and web. Working with Contentsquare, the team needed to help designers and stakeholders access insights faster and adopt a single platform for analyzing customer journeys, campaign performance, and post-purchase pain points.

Contentsquare supported John Lewis & Partners with a platform adoption and upskilling program, including internal champions, “CS Ninjas,” and boot camps to grow confidence and usage. With Contentsquare’s Journey Analysis, Heatmaps, and Impact Quantification, the team increased users from 50 to 200 in 18 months, drove 4x more app traffic from email, achieved a +27.3% increase in campaign banner engagement, and generated 60% of app reviews through the email channel.

John Lewis & Partners

Antonio Arevalo

App Experience Design Manager