Case Study: Golf Digest Online (GDO) achieves a 2.6-point conversion uplift with Contentsquare

How GDO improved its digital experience achieving a 2.6-point conversion uplift

Golf Digest Online (GDO), a leading digital services provider for golf enthusiasts in Japan, wanted to improve the customer experience across its ecommerce site, reservation system, and mobile app. Traditional user testing and survey methods were too time-consuming and resource-heavy, so GDO turned to Contentsquare and its Experience Analytics platform to better understand user behavior and uncover friction points.

Contentsquare helped GDO analyze journeys, replays, heatmaps, and A/B tests to fix issues in booking flows and app usability. The results included a 2.6-point increase in successful form submissions, a streamlined reservation testing process that expanded from 5 to 78 users, and faster identification of errors and abandonment causes, enabling GDO to improve conversions and deliver a smoother digital experience.

GDO

Hirotoshi Kato

Director of the UXD Division