Case Study: Fresh grows its global ecommerce footprint with Contentsquare

How fresh uses Contentsquare to grow its global eCommerce footprint

Fresh, the global skincare brand, wanted to accelerate its D2C ecommerce growth and bring the same high-quality customer experience from stores into its digital channels. To do that, the team needed more than traditional analytics from Contentsquare; they needed deeper insight into real user behavior, especially when product launches, A/B tests, and CRO audits revealed unexpected shifts in conversion metrics.

Fresh implemented Contentsquare’s all-in-one Experience Intelligence platform, including Journey Analysis, Heatmaps, and Experience Analytics, to uncover friction points and optimize the customer journey. Contentsquare helped the team identify issues on product pages and homepages, streamline navigation, and align 9 ecommerce markets around data-driven decisions. One measurable impact cited was removing 3 of 7 homepage content slots in some regions after finding they generated no revenue, improving the journey and helping fresh make more effective A/B tests and optimization decisions.

Fresh

Geraldine Servouze

eCommerce Director