Case Study: Etam achieves a 16% boost in ecommerce campaign performance with Contentsquare

How Etam used Contentsquare to boost ecommerce campaign performance by +16%

Etam, the French lingerie and sleepwear retailer, wanted to improve performance for its Love Price ecommerce campaign and drive more traffic to campaign pages. Working with Contentsquare, the team used digital experience analytics to understand customer behavior, especially on mobile, where most traffic came from but key promotional content was not being seen.

Contentsquare helped Etam analyze click behavior and heatmaps, revealing that fewer than 40% of mobile users saw the Love Price promotional block. Etam then moved the block higher on the homepage and reordered top subcategories based on attractiveness data. With support from Contentsquare, these changes delivered a 99.9% exposure rate, a 16% increase in conversion rate per click on the campaign promotional block, and a 13% increase in conversion rate per click on a top subcategory.

Etam