Case Study: easyJet Holidays achieves data-driven growth and higher conversions with Contentsquare

How easyJet holidays uses Contentsquare to prioritize its product roadmap

easyJet holidays, part of the easyJet group, needed a better way to understand customer expectations and move beyond gut-feel decisions as it rebuilt and grew after launch disruptions. The team wanted deeper analytics to improve customer journeys, align feedback with behavior data, and help product, marketing, tech, and CX teams make smarter roadmap decisions, so it chose Contentsquare’s experience intelligence platform.

Using Contentsquare, easyJet holidays combined Voice-of-Customer, Journey Analysis, and Impact Quantification to uncover issues with its mobile shortlist experience and prioritize fixes and enhancements. Contentsquare helped the team prove that improving shortlists could drive a +3.6% increase in average cart spend and a +82.5% boost in conversions, and after optimizing the journey, easyJet holidays saw a +7.3% increase in revenue.

easyJet holidays

Adam Cheal

CRO Specialist