Case Study: Thalys achieves a 500% conversion increase with Contentsquare

How digital experience analytics helped Thalys boost conversion rates by 499%

Thalys, now called Eurostar, is a leading railway operator that needed to make its digital customer journey smoother and improve online performance. Using Contentsquare’s digital experience analytics, Thalys identified low engagement with a homepage promotional banner and confusing payment-method messaging that was frustrating users during checkout.

Contentsquare helped Thalys redesign key pages based on the data, moving the banner higher on the homepage and removing the misleading payment copy. As a result, Thalys achieved a 500% increase in conversion rate, a 265% increase in banner exposure, and a 49% decrease in click recurrence, showing a clear improvement in both user experience and business outcomes.

Thalys

Christophe Durot

Digital Performance Officer