Case Study: Electrolux boosts repair page completion rate by 4% with Contentsquare

How data-driven experimentation helped Electrolux boost service repair page completion rate by +4%

Electrolux, the global home-appliances leader, wanted to improve the performance of its online repair service page and reduce abandonment at the product search step. Using Contentsquare’s experience intelligence platform, the team dug into customer behavior to understand why users were dropping off before booking a repair.

Contentsquare helped Electrolux analyze session replays and heatmaps, revealing that the search tool was unintuitive and that users struggled to find the right product and continue to appointment booking. After redesigning the page and A/B testing it, Electrolux improved the service repair page completion rate by +4% in just three weeks, while also strengthening its broader experimentation program and driving higher conversion outcomes across the business.

Electrolux

Rebeiro Jeyapaul

Web Analytics & Insights Manager