Case Study: ASOS fuels international growth with Contentsquare

How Contentsquare will help ASOS fuel its international growth with data-driven insights

ASOS, the global fashion retailer with app and web experiences in 10 languages, wanted to better understand how customers navigated its site and where key metrics like scroll rate and exposure rate were falling short. The team also needed clearer insight into the digital journeys of its 26.7 million customers to support international growth and make more data-driven decisions.

Contentsquare provided ASOS with its Experience Intelligence platform, giving teams real-time insights into navigation, customer behavior, and optimization opportunities. One early finding showed that alphabetical navigation in one market exposed only 20% of users to ASOS’s biggest product type, prompting quick changes and immediate performance checks; the company also said Contentsquare would support expansion and new fulfillment initiatives across multiple teams.

ASOS

Roger Howard

Head of Pricing and Digital Commerce