Case Study: Björn Borg boosts ecommerce growth with Contentsquare

How Contentsquare is supporting Björn Borg boost its eCommerce growth

Björn Borg, the Swedish apparel and sportswear brand, needed a deeper understanding of customer behavior as its online sales surged and its ecommerce business expanded across 20+ markets. As it evolved from a traditional underwear brand into a broader sportswear business, the team wanted better ways to quantify data and prioritize changes that would support growth. They used Contentsquare to help analyze website performance and customer engagement.

Contentsquare implemented its Experience Intelligence platform, including tools like CS Live, Session Replay, Journey Analysis, and Impact Quantification. This gave Björn Borg’s team a more complete view of customer behavior and the ability to measure the potential effect of website changes on conversion rates, making prioritization easier and more efficient. With Contentsquare, Björn Borg gained actionable insights that supported smarter resource allocation and measurable ecommerce growth.

Björn Borg

Robin Salazar

Global Ecommerce Director