Case Study: Atlantis Dubai enhances its digital guest experience with Contentsquare

How Contentsquare is helping Atlantis Dubai ensure a world-class digital guest experience

Atlantis Dubai, the travel and hospitality leader behind Atlantis The Royal, Atlantis The Palm and Aquaventure, needed a better way to understand how guests navigated its three websites under one domain. With limited data-driven visibility into user behavior and digital journeys, the team turned to Contentsquare and its Experience Intelligence platform to support its expanding digital guest experience.

Contentsquare helped Atlantis Dubai use journey analysis, heatmaps, session replay and custom dashboards to identify friction, segment audiences and optimize user paths across campaigns and properties. The result was clearer insight into conversion behavior, faster issue diagnosis and more informed decisions that improved website performance for both conversions and brand awareness.

Atlantis Dubai

Declan Kilcourse

Marketing Director