Case Study: Halfords achieves a 2.4-point NPS increase with Contentsquare

How Contentsquare helped Halfords increase NPS by 2.4 percentage points in 2 months

Halfords, the U.K.’s leading motoring and cycling retailer, needed to sustain strong online growth after a major website replatforming and rising digital demand. Working with Contentsquare and its Experience Analytics platform, the team wanted deeper insight into user behavior to improve customer journeys, boost sales, and make better decisions during peak periods like Black Friday.

Contentsquare helped Halfords run Black Friday “war room” sessions with its Professional Services and analytics teams, uncovering 60+ actionable insights and enabling fast site changes. This led to a 42% increase in the attractiveness rate of a revised Black Friday ad, a 15% lift in conversion from the Black Friday Hub page, millions in sales tied to the insights, and a 2.4 percentage point increase in NPS within two months.

Halfords

Hannah Beasant

Digital Optimization Manager