Case Study: Ocado Retail boosts delivery slot bookings by 6.3% with Contentsquare

How Contentsquare has helped Ocado Retail increase delivery slot bookings by +6.3%

Ocado Retail, one of the U.K.’s leading digital-first online grocery businesses, wanted a better understanding of customer journeys and a more data-driven way of working after using Contentsquare’s Experience Intelligence platform in an ad hoc way. The team needed to improve adoption across the business and turn Contentsquare into a core tool for testing, learning, and decision-making.

Using Contentsquare, Ocado launched “Contentsquare Month” to train teams and drive weekly website optimization challenges. This led to changes such as simplifying the homepage and refining the Christmas campaign page, helping Ocado increase event-page traffic to Christmas Wondermarket by 18.3%, grow homepage registrations by 6.1%, and boost delivery slot bookings by 6.3%.

Ocado

Claudene Scott

eCommerce and Digital Lead