Case Study: Co-op Food achieves 11x ROI by democratizing data with Contentsquare

How Co-op Food drives 11x ROI by democratizing data with Contentsquare

Co-op Food needed a better way to understand its digital customers and online shopping journey. After relying on Google Analytics and in-store sales data, the team turned to Contentsquare’s Experience Intelligence platform because it was quick to implement, easy to use, and accessible to multiple stakeholders across the business.

Contentsquare helped Co-op Food democratize data and uncover actionable insights for engineering, UX, merchandising, and media teams using tools like Journey Analysis, Session Replay, Heatmaps, and Merchandise Analysis. As a result, Co-op expanded from 6 active users to more than 30 across 5 teams and achieved an 11x ROI, while improving prioritization, campaign performance, and the overall online shopping experience.

Co-op

Gareth Cottiss

eCommerce Development Manager