Case Study: Clarins drives higher conversions and engagement with Contentsquare

How Clarins used Contentsquare to drive new product line conversions

Clarins, the luxury skincare and cosmetics brand with ecommerce sites across 150 countries, wanted a better way to understand website behavior, remove friction, and improve conversion, engagement, and product discovery. To do this, Clarins used Contentsquare’s Experience Analytics and the AB Tasty-Contentsquare integration to analyze user journeys and optimize its online shopping experience.

With Contentsquare, Clarins identified where shoppers were getting stuck and tested targeted fixes, including clearer product imagery, a “spin the wheel” promotion, and an exit-intent overlay for its relaunch of Double Serum. The changes helped increase conversions, boost engagement, and drive stronger product discovery, showing measurable gains such as improved conversion on the Moisturizers PLP and better performance across key product launches.

Clarins

Edouard Madec

Director of Ecommerce