Case Study: CAMILLA achieves higher ecommerce conversions with Contentsquare

How CAMILLA is optimizing its ecommerce experience with Contentsquare and Optimizely

CAMILLA, an Australian luxury fashion brand with a growing global ecommerce presence, wanted to improve its website experience and remove friction on key product pages. The team used Contentsquare’s experience intelligence platform, alongside Optimizely, to identify where mobile shoppers were struggling to find the “Add to Cart” button, why bounce rates were high, and where users were experiencing frustration while browsing product listings.

Using Contentsquare, CAMILLA redesigned product pages with a sticky “Add to Cart” button, improved image galleries, added accordions, and made the layout more mobile-friendly. The changes led to measurable gains, including mobile AOV increases of +3.5% in the U.S., +6% in Australia, and +15% in the EU, plus higher mobile add-to-cart rates of +2.5% in the U.S., +2% in Australia, and +3% in the EU.

Camilla