Case Study: Buzz Bingo achieves data-driven success with Contentsquare

How Buzz Bingo uses Contentsquare to set themselves up for data-driven success

Buzz Bingo, the U.K.’s largest omnichannel bingo operator, needed a better way to understand how customers were using its non-ecommerce site and to move from gut-feel decisions to data-driven improvements. Using Contentsquare’s Experience Intelligence platform, the team wanted to improve registration, login, deposits, and drive more customers into its retail clubs.

With Contentsquare, Buzz Bingo used A/B testing, form analysis, session replay, and heatmaps to spot friction points and optimize the journey. The vendor helped the team simplify registration, add a login CTA for existing users, and promote club pre-registration with a “Beat the queues” button. As a result, click rates on the deposit button rose by 27.8% and pre-registrations for physical clubs nearly doubled, showing clear measurable impact from Contentsquare.

Buzz Bingo

Jazmin Hill

Junior Product Manager