Case Study: Blibli achieves $11.6K in additional revenue in 1 day with Contentsquare

How Blibli used Contentsquare on their campaign pages to generate an additional $11.6K revenue in just 1 day

Blibli, Indonesia’s largest ecommerce platform, needed a better way to understand the customer journey on its homepage and promotion pages so it could optimize major campaigns and improve conversion, revenue, and click-through rates. Working with Contentsquare, Blibli’s campaign marketing team used the Experience Intelligence platform to validate hypotheses and make data-driven decisions.

Contentsquare helped Blibli identify and fix issues in its 11.11 and 12.12 campaigns, including moving brand deals and voucher sections above the fold and redesigning a low-performing flash deal component. These changes reduced bounce rates by 6%, increased exposure by 226% and 53% on key sections, boosted click rate by 60%, and generated an additional $11.6K in revenue in just one day.

Blibli

Maulvi Wibowo

AVP Digital Content Marketing Promotion