Case Study: ASICS enhances its experimentation program with Contentsquare

How ASICS enhanced its experimentation program with Contentsquare

ASICS, a global leader in footwear and sports apparel, needed a better way to connect experimentation data with customer experience across its D2C website. The web operations team, led by Digital Experience Optimization Manager Andrey Prokhorov, turned to Contentsquare to make A/B test results easier to analyze, especially for dynamic site elements and resource-limited testing workflows.

Using Contentsquare’s experience intelligence platform alongside A/B Tasty, ASICS could instantly analyze split tests, segment results more precisely, and share insights across teams. The solution improved collaboration and enabled faster, data-driven decisions, helping ASICS identify and fix pain points, refine its experimentation program, and support stronger ecommerce performance and continued revenue growth.

ASICS

Andrey Prokhorov

Ecommerce Optimization Team Lead