Case Study: Homair boosts booking conversion with Contentsquare and AB Tasty

Homair doubles banner conversion rate with Contentsquare

Homair, a European leader in outdoor accommodations, faced the challenge of optimizing and personalizing its digital booking experience to align with its core values of being data-driven and customer-centric. To achieve this, they turned to the vendor Contentsquare and its Experience Analytics, Journey Analysis, and User Segmentation products to identify points of friction on their website.

The solution implemented by Contentsquare, integrated with AB Tasty, allowed Homair's product team to detect issues, run targeted A/B tests, and tailor messaging for different audience sources. By analyzing how each variation impacted customer behavior with Contentsquare, the team determined the most effective messages. This approach resulted in a winning variation that doubled the banner’s conversion rate for paid traffic, significantly optimizing the booking experience.

Homair