Case Study: HeyOrca improves UX, fixes bugs, and boosts customer satisfaction with Hotjar by Contentsquare

HeyOrca boosts NPS to 54 with Contentsquare

HeyOrca, a social media planning and approval tool, was facing challenges in visualizing customer satisfaction and user engagement as their customer base grew. They were tracking feedback through inefficient methods like email threads and Google Docs. They turned to Hotjar by Contentsquare to help make sense of their customer data and improve their product design and user experience.

Using Hotjar by Contentsquare, HeyOrca gained visibility into how customers used their app, allowing them to identify and fix a major bug within two days. After implementing UX improvements discovered through the platform and using its NPS survey tool, they achieved a Net Promoter Score of 54 and classified 65% of their users as Promoters. Contentsquare became an integral part of their customer success strategy.

HeyOrca