Case Study: Hanes Achieves 4x Campaign Conversion Growth with Contentsquare

Hanes boosts conversions 4x with Contentsquare

Hanes, a major apparel retailer, faced the challenge of optimizing its direct-to-consumer websites without the necessary data-driven insights. Their existing tools lacked granularity, preventing them from understanding customer behavior patterns, quantifying the impact of changes, and confidently prioritizing initiatives to improve the user experience and conversion rates. They turned to the vendor Contentsquare and its Experience Analytics product to address these challenges.

By implementing Contentsquare, Hanes gained deep visibility into user behavior through features like Zoning Analysis, Journey Analysis, and heatmaps. This data-driven approach enabled them to test and optimize page layouts, streamline navigation, and redesign campaign pages. The solution delivered significant results for Hanes, including a 25% increase in add-to-cart rates, a 50% improvement in purchase conversion rates, and a 4x increase in campaign landing page conversions, demonstrating a strong return on investment from using Contentsquare.

Hanes