Case Study: GoPro boosts conversions and improves UX with Contentsquare

GoPro increases conversions by 80% with Contentsquare

GoPro, a technology company known for its action cameras, faced the challenge of increasing direct-to-consumer sales while also inspiring visitors who might purchase through partner sites. They needed to provide a rich, content-heavy user experience that stood out from traditional ecommerce, all while keeping navigation friction-free. To understand customer behavior, they turned to Contentsquare's Experience Analytics platform, specifically using its Journey Analysis and Heatmaps.

Using Contentsquare, GoPro analyzed user journeys and in-page engagement to confidently redesign a key product page with a 'more is more' content approach. This solution led to an over 80% increase in conversions from that page. The vendor, Contentsquare, provided actionable insights that empowered GoPro to integrate data into its daily decision-making, resulting in a stronger site and their highest-ever conversion rate.

GoPro