Case Study: FLOA achieves +60% conversion on its lifetime warranty page with Contentsquare

FLOA boosts conversion by 60% with Contentsquare

FLOA, a payment installment provider part of the BNP Paribas Group, sought to optimize its lifetime warranty product page to drive new customer acquisition and ensure a seamless journey for users. To address this challenge, FLOA partnered with Contentsquare and utilized its Experience Analytics product to identify key areas for improvement.

Contentsquare's solution involved a comprehensive redesign of the page to create a mobile-first experience, streamline the visual identity across platforms, and improve the visibility and actionability of a key credit calculator tool. After implementing these optimizations, FLOA used Contentsquare to analyze user behavior, which revealed a significant +60% increase in conversion on the page, alongside a +20.8% rise in clicks on the calculator and a +23% increase in traffic to the conversion flow.

FLOA