Case Study: Fivetran Improves User Analytics and Engagement with Heap by Contentsquare

Fivetran finds 10–15 bugs before GA with Contentsquare

Fivetran, an automated data movement platform, faced a challenge in understanding user behavior and the specific triggers that led customers to use its product. This lack of insight hindered its product-led growth motion and ability to make data-backed decisions. To address this, Fivetran switched to Heap by Contentsquare for detailed product analytics.

The solution from Contentsquare, integrated with Chameleon for in-app messaging, provided deep quantitative and qualitative user behavior insights. This enabled Fivetran to effectively report bugs, understand user triggers, measure in-app messaging effectiveness, and run A/B tests. The results included increased customer engagement, an expanded data-driven culture, and the identification of 10-15 bugs before a general release, significantly improving their product and user experience.

Fivetran