Case Study: FIGS increases conversion rates with Contentsquare and Shopify

FIGS increases conversion rates with Contentsquare and Shopify

FIGS, an online medical apparel retailer, faced the challenge of efficiently optimizing its website's conversion rates and A/B testing without overburdening its small, efficient data team. They turned to Contentsquare, utilizing its Heap product analytics service, to gain deeper insights with minimal engineering overhead.

The solution involved integrating Heap by Contentsquare with their Shopify platform. This allowed FIGS to automatically capture shopping and order data, connect on-site behavior to purchase outcomes, and measure the long-term impact of A/B tests on metrics like customer lifetime value and repeat purchase rates. Using Contentsquare's tools, the team gained key insights, such as understanding how A/B test variants perform over time, which changed their testing approach and helped drive increased conversion rates.

FIGS