Case Study: Dune London increases average order value by 14% with Contentsquare

Executing a data-driven site redesign

Dune London, the luxury footwear and accessories brand with 300+ stores worldwide, was preparing a full redesign of dunelondon.com and needed a clearer understanding of the current site experience. Using Contentsquare insights and a comprehensive audit, the team identified friction points across the product listing pages, filters, and guest checkout that were affecting user behavior and conversion.

With Contentsquare, Dune London redesigned the PLP, made filters more visual and mobile-friendly, and streamlined checkout from six steps to five. The changes delivered a +14% increase in average order value, a 30% decrease in bounce rate, and a 4% increase in conversion, while checkout exit rates fell from 12% to 9%—clear evidence of the impact of Contentsquare’s data-driven guidance.

Dune London

Steve Thomson

Lead UX and Digital Designer