Case Study: Esurance saves $225K a month with Heap by Contentsquare

Esurance saves $225K a month with Contentsquare

Esurance, an online insurance provider, faced challenges in optimizing its digital user experience to reduce customer confusion and a high volume of costly support calls. To understand user behavior and pinpoint friction, they turned to Contentsquare and implemented its Product Analytics solution, Heap by Contentsquare.

Using Contentsquare's Path Analysis and Autocapture features, the Esurance team identified and fixed specific issues, such as a problematic password reset loop and form field errors. The solution led to a dramatic reduction in support calls and a significant increase in conversion rates. This resulted in measurable savings of $225,000 per month and an 80% reduction in errors on a key form.

Esurance