Case Study: Lovehoney achieves +30% conversion on Black Friday landing pages with Contentsquare

Driving +30% conversion on Black Friday landing pages

Lovehoney, the U.K.’s popular online shop for adult toys and sexy lingerie, launched its two main Black Friday landing pages and quickly found that many visitors were exiting before finding the right products. Using Contentsquare’s Journey Analysis and Heatmaps, the team saw that users were landing on key list pages but not engaging with filters or progressing to product detail pages.

Lovehoney acted on the insights by moving its three most popular categories out of the filters dropdown and onto the page for easier access. With Contentsquare, Lovehoney increased on-page conversions by 30%, cut exit rate by 20%, and reduced bounce rate by 17% on its Black Friday landing pages.

Lovehoney