Case Study: DonorsChoose improves donation funnel conversion and support troubleshooting with Heap by Contentsquare

DonorsChoose improves donation funnel insights and customer support with Contentsquare after raising nearly $300 million

DonorsChoose, a platform that raises funds for teachers and students, faced challenges in understanding user behavior. Their previous tools, Google Analytics and SQL queries, required extensive developer time for tracking new features and were inaccessible to many team members, leaving gaps in data on key user interactions. They turned to Contentsquare's Product Analytics (formerly Heap) for a solution.

Contentsquare's solution provided immediate analysis of their donation funnel and user journeys without requiring pre-instrumentation. This allowed DonorsChoose to quickly measure the impact of product changes on conversion. An unexpected win was the empowerment of their customer support team, who could now see individual user sessions to diagnose problems. The implementation led to improved customer experience and user retention, contributing to the nearly $300 million the platform has raised.

DonorsChoose