Case Study: Diptyque improves checkout conversion and user experience with Contentsquare

Diptyque cuts checkout exit rate by 31% with Contentsquare

Diptyque, a luxury fragrance brand, needed to transition to a data-driven approach for its growing ecommerce website. Their existing analytics tools lacked the depth for end-to-end user journey analysis. To gain reliable behavioral insights, they implemented the Contentsquare experience intelligence platform.

Using Contentsquare's capabilities like Heatmaps, Session Replay, and Journey Analysis, Diptyque identified and fixed a confusing login process on their checkout page. By testing a redesigned flow, Contentsquare helped achieve a 31% decrease in exit rate for new users, a 9% increase in mobile conversion, and halved the page loading time. Beyond metrics, Contentsquare became a shared source of truth, fostering a company-wide data culture.

Diptyque