Case Study: De'Longhi boosts menu clicks and mobile conversions with Contentsquare

De'Longhi boosts menu clicks 7.5% in 3 weeks with Contentsquare

De'Longhi, a retail and ecommerce company, faced the challenge of simplifying a complex and unclear global website menu that was underperforming, especially on mobile. They turned to Contentsquare's Experience Analytics to gain data-driven insights, needing to reconcile diverse internal requirements from business, brand, regional, and SEO teams within a tight three-week timeline.

Using Contentsquare's data as a common source of truth, De'Longhi's team conducted agile, data-driven A/B testing to validate design hypotheses. This solution led to a clearer, more effective menu, including a revamped mobile version and a dynamic carousel for regional customization. The results, driven by Contentsquare, included a 7.5% increase in menu clicks, a 75% jump in account clicks, and a 6 percentage point uplift in mobile conversion rates.

De'Longhi