Case Study: Space NK achieves +30% checkout conversion with Contentsquare

Delivering beautiful experiences for cosmetics customers

Space NK, a niche beauty brand with stores across the U.K., U.S., and China, wanted to expand its ecommerce business and create a more personalized digital experience. To do that, it turned to Contentsquare to better understand how content influenced visits, how users moved through the site, and why visitors behaved the way they did.

Using Contentsquare, Space NK discovered that customers who clicked product reviews had a much higher add-to-bag rate, but relatively few PDP visitors were engaging with reviews. The team tested changes to the “Review Stars” section and found that a revised design drove more review clicks and customer interactions, ultimately increasing checkout conversion by 30%.

Space NK

Sara Cohen

Trading Director