Case Study: DashThis boosts customer satisfaction by 140% with Hotjar by Contentsquare

DashThis boosts customer satisfaction by 140% with Contentsquare

DashThis, a SaaS company providing automated marketing reporting software, faced challenges in optimizing its user experience and onboarding process. Relying on limited user feedback and instinct, the team struggled to identify why many users failed to complete the crucial first steps of adding an integration and data source. They partnered with Contentsquare, using its Hotjar product, to gain objective insights into user behavior and understand the specific difficulties their users encountered.

Using Hotjar by Contentsquare, DashThis identified that buttons were not visible and the integrations list was confusing. They implemented layout changes, added a search bar, and improved button design. As a result, Contentsquare helped DashThis increase their onboarding funnel completion by 50% and achieve a 140% increase in customer satisfaction, as measured by Net Promoter Score surveys.

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