Case Study: Criteo achieves a unified product roadmap and improved campaign conversion with Contentsquare

Criteo frees up 4 development sprints per year with Contentsquare

Criteo, a global leader in Commerce Media, faced challenges with fragmented data following several acquisitions. This led to a lack of visibility into user journeys, frequent tracking errors, and difficulty prioritizing its product roadmap. To address this, Criteo deployed Contentsquare's experience intelligence platform, including its Product Analytics, Smart Capture, and Journey Analysis services.

By implementing Contentsquare, Criteo unified its data and broke down silos. The Smart Capture feature freed up four development sprints per year by eliminating manual tracking, while Journey Analysis helped optimize the ad campaign creation flow, resulting in a direct improvement in ROI and revenue. Contentsquare provided a single source of truth, enabling data-driven decisions across all product teams.

Criteo