Case Study: Hobbycraft achieves record ecommerce growth with Contentsquare

Creating a superior brand experience and delivering record growth

Hobbycraft, the largest arts and crafts retailer in the U.K., wanted to launch a new site search experience that would help shoppers find products faster and create a smoother online journey. With Contentsquare and its Experience Analytics product, the team needed better visibility into everyone using search—not just users who landed on search results pages—and a way to understand how search behavior affected site performance.

Contentsquare helped Hobbycraft segment search users across desktop and mobile, build a dashboard of search-driven metrics, and measure the impact of the new search rollout. This gave the team clear insight into revenue, visits, and conversion from search users, supported double-digit ecommerce growth year after year, and quickly identified an underperforming homepage recommendations carousel that was improved to raise revenue from that section by 80%.

Hobbycraft

Jennifer North

Head of Digital Experience