Case Study: Orvis achieves a 5% increase in cart conversions with Contentsquare

Creating a data-rich approach to digital problem solving

Orvis launched a major rebuild of its eCommerce website and needed a better way to understand how customers were shopping on the new experience. Using Contentsquare, the UX team examined the performance of a redesigned checkout flow and worked to identify friction points that were hurting conversion.

Contentsquare’s page comparator, live zoning, and session replay tools helped Orvis spot where users were struggling, including a cart-icon issue that led shoppers to an empty screen. After fixing these problems, Orvis saw a 5% increase in cart conversions across devices, with checkout conversions up 16% on desktop and 2% on mobile.

Orvis

Lauren Hatch

UX Research Manager