Case Study: Specsavers achieves a +33% boost in conversion rate with Contentsquare

Contentsquare helps Specsavers increase website speed and achieve a 33% boost in conversion rate

Specsavers, the international optical and audiology retailer, wanted to better understand the “why” behind customer behavior across its global websites. Although it already used analytics tools, the team lacked visibility into how site speed and user experience were affecting conversions, bounce rates, and in-store appointment bookings. Specsavers turned to Contentsquare, using its Experience Analytics and Speed Analysis capabilities to connect performance data with customer journeys.

Contentsquare helped Specsavers measure the impact of performance changes during a replatforming project and optimize its Store Locator pages. The results were significant: a +33% conversion rate for optics bookings, a +24% ecommerce purchase rate, and a -25% reduction in bounce rate. On the Store Locator project, Contentsquare supported a -68% reduction in LCP, a +17% improvement in bounce rate, a +1m34 increase in average session duration, and a +6.5% rise in booking conversion rates, giving the team clear proof of business impact.

Specsavers

James Saukinsey

Global Head of Digital Analytics and Technical SEO