Case Study: Conductor aligns teams and increases user value with Contentsquare Product Analytics

Conductor eliminates ad-hoc report requests and sets up account health in minutes with Contentsquare

Conductor, a technology company focused on content optimization for marketing teams, faced the challenge of unifying its internal teams around a common understanding of customer engagement and account health. Different departments used disparate tools, making it difficult to align on what user behaviors indicated value and renewal likelihood. To solve this, Conductor partnered with Contentsquare, using its Heap product analytics service to establish a standard methodology for measuring user and account engagement.

Contentsquare's solution integrated its Heap analytics with Salesforce via a connector and report alerts, making usage data accessible across Conductor's organization. This enabled the creation of a composite "User Value" score based on user behaviors and led to a revamped onboarding process focused on high-value features. The results included automated adoption processes, the elimination of ad-hoc data requests to the product team, and more confident pursuit of long-term contracts by sales, as customers recognized value earlier.

Conductor