Case Study: ClickMechanic boosts conversions and revenue with Hotjar by Contentsquare

ClickMechanic boosts revenue by 60% with Contentsquare

ClickMechanic, a UK-based online marketplace for car repairs, partnered with Contentsquare and used its Hotjar Voice of Customer and Heatmaps tools to identify barriers preventing customer conversions. The primary challenges were understanding why users were not completing bookings and determining how to cost-effectively redesign their landing pages for better performance.

Using Contentsquare's tools, ClickMechanic directly collected user feedback, which revealed pricing misalignment and a desire to know the assigned mechanic before booking. Heatmaps showed that users rarely scrolled beyond the homepage hero section. By addressing these insights—adjusting prices and redesigning only the top section of their landing pages—Contentsquare helped ClickMechanic achieve a 60% revenue increase, a 10% boost in conversions from the mechanic change, and an additional 15% increase in conversions from the redesign.

ClickMechanic