Case Study: Clarks achieves a 9% conversion increase with Contentsquare

Clarks - Customer Case Study

Clarks, the British shoe manufacturer and retailer, was seeing significant drop-off on its German checkout delivery options page. Using Contentsquare’s journey analysis tool, the team identified that customers were looping between delivery forms in a way that reset the page and disrupted the checkout flow.

Contentsquare helped Clarks validate a simple design change: de-emphasizing alternative delivery options after a selection was made by greying them out. This reduced drop-off, increased conversion by 9%, and generated an estimated €360k in additional conversions.

Clarks

Craig Harris

Data & Analytics Manager