Case Study: Clarks achieves improved product discovery and up to £2.2M ARR with Contentsquare

Clarks - Customer Case Study

Clarks, the British shoe manufacturer and retailer, wanted to understand why many shoppers were moving from one product page to another after a replatforming. Using Contentsquare’s insight paths and zoning analysis, the team discovered that customers were browsing alternative colour swatches but often leaving the page without finding a product they wanted to add to bag.

Contentsquare helped Clarks test a solution that surfaced images of alternative colours on hover, so shoppers could preview options without navigating away. The approach improved the product-page experience, is being considered across all Clarks sites, and was estimated to be worth between £1.4 million and £2.2 million in ARR.

Clarks

Craig Harris

Data & Analytics Manager