Case Study: Brooklinen increases conversion with Contentsquare

Brooklinen boosts conversion with Contentsquare after a 4-week A/B test

Brooklinen, a fast-growing bedding and home goods brand, wanted to understand points of friction in its Bundle Builder tool to optimize customer journeys and increase conversion. To achieve this, the company partnered with Contentsquare and leveraged its session replay and heatmap products to visually identify pain points on its product display pages.

Contentsquare's solution enabled Brooklinen to watch user session replays, uncover specific friction points, and form hypotheses for A/B tests. After iterating on these tests, which included redesigning the mobile experience and adding tooltips, Brooklinen successfully increased its conversion rate. The use of Contentsquare's platform brought together product, design, and analytics teams to make data-informed decisions that improved the digital experience.

Brooklinen